About this event
It has always been the aim of Weekly Projects to bring in local experts of marketing to conduct exclusive key-notes on topics which benefits the marketing and creative landscape of Kingston, Jamaica. To this end, some highly commendable experts will be sharing their learning and insights at Weekly Projects first Rethinking Branding: The Creatives Perspective seminar. Some of the experts are : Deborah Anzinger, Director, New Local Space (NLS); Zinzi Samuels, Creative Director, E Media Interactive; Javett Nixon, Director, Point Global Marketing and Diedre McLeod, Project Manager, E Media Interactive.
Speakers & Sessions
Speakers in different sessions will focus on areas that are critical to build a strong Brand during difficult time- focusing on following insightful topics:
Topic 1: Content Matters : Brand Storytelling vs Interruptive Advertising
Topic 2: Branded Content: What Makes a Good Brand Story?
Topic 3: Astronauts Wanted: Brands and the Power of Transmedia
Topic 4: Towards the Future: Investing in Branded Content