About this event
Why Social Media? Why this workshop?
Having a website for your business has been a requirement for some years, but social media has changed how consultants, businesses and marketing professionals use the internet to learn, network and find products and services. As a result, social media and digital media must be part of any effective strategy for marketing, growing, and maintaining the reputation of construction businesses.
This workshop sets out the key steps to forming a strategy for the use of social media in your business.
Understand how Social Media works and why it is different from traditional marketing tools;
Identify what is missing from your current activities and what may be preventing you from achieving success;
Choose which platforms are right for your business and learn the basics about how they work;
Learn how to build conversations with your clients and advocates;
Create your own personalized plan to implement a social media strategy in your organization;
Integrate measurement techniques into your strategy so that you can learn and improve;
Demonstrate the value of social media to your business by measuring the important results.
Takeaways
Participants in the workshop will receive:
A personal workbook containing all the notes and links from the session and in which to record and develop your thoughts during and afterwards;
Free membership of the growing Just Practising Social Media Strategy Group on Linkedin which will share links to useful resources and through which participants can provide each other with ongoing support in a private group exclusively for workshop attendees.
Refreshments.
Workshop Agenda
Please bring a Wifi enabled Laptop, and a smartphone/tablet if you use one.
The workshop is an interactive mixture of instruction, discussion and group work, exploring and developing the Steps to a Social Media Strategy for all participants.
9.00 Arrive and Coffee 9.30 IntroductionsThe Principles of Social Media Your Audience
Who is your Audience?
Listening Processes
Goal Identification
10.30 Tea/Coffee10.50 Conversations
How Conversations Work
Tools and Tactics
Human Faces
12.00 Break 12.15 Putting the Strategy Together
Social Home
Social Outposts
Social Objects
13.00 Planning the coming Year
Content Plan
Task List
Questions and Support
14.00 Close
Cost: $13500
Time 09.00 – 2.00pm